Deveaux RTW Fall 2019
Deveaux creative director Tommy Ton shared his inspiration behind the his newest F/W collection stating “It sounds broad, but the idea of love and being loved.” The well-known street-style-photographer-turned-creative-director was brought on by the brand — founded by Andrea Tsao and Matthew Breen — about year ago and launched its first women’s collection in spring. Tsao divulged they were experimenting with a new presentation style that would reveal more.
The mystery was solved as a mix of editors, buyers and street style all-stars gathered around a sunlit raw space and Henri Scars Struck began playing a quiet song on the piano. It started slowly at first, as the first female model appeared in a loose camel-colored pant and top with a scarf detail. As the song gathered speed, a diverse, multigenerational cast emerged, each in a monochromatic look.
“I wanted the cast to be reflective of the customer,” Ton said of the models, who ranged in age from 13 to 82.