Denim Icon, Gloria Vanderbilt, dies at age 95
The fashion industry has lost another icon. Denim extraordinaire, socialite and writer Gloria Vanderbilt died early Monday morning at the age of 95. According to multiple sources, Vanderbilt died in the privacy of her own home accompanied by her friends and family including her son CNN newsman, Anderson Cooper.
Vanderbilt first began her career in the fashion industry as a model in her teens. She eventually branched out to designing when the company, Glentex, produced scarves designed directly based on Vanderbilt’s paintings. As reported by Fox Business, when this partnership flopped due to manufacturing problems, the young designer decided to dive into the denim business.
Vanderbilt partnered up with Mohan Murjani and launched a designer jean line, that still today is known for being the “first designer jeans in the world and first jeans exclusively designed to fit a woman”. The distinguished jeans stood out with their signature white swan logo placed on the front coin pocket, and embroidered “ Vanderbilt” on the back pocket. The denim line reached high success after its $1 million advertising campaign that launched in 1978 with Vanderbilt pictured next to several models bent over displaying the designer jeans. This ad generated more than $200 million in sales during its peak in 1980.
Gloria Vanderbilt’s legacy will forever be remembered as a fashion icon who set paths for those to come.